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About our festival

A long-running tradition, 22 years to be exact. This is the number of years AHAM has put on a Hispanic Heritage Festival for the local Upstate community. Even though the toughest challenges, like the recent pandemic, we knew how important this festival was to our community and to us, so we had to become innovative and bring our audience a virtual festival! This year, we are fortunate enough to be hosting it in the heart of Downtown Greenville, SC at Fluor Field at the West End.

Our goal is for you to come & enjoy yourself! The festival aims to promote the heritage & culture of the Hispanic community, while raising funds for higher education for students of Hispanic descent. This festival is for the entire community and a family friendly event! We hope that you will come spend some time with us this year and learn about our organization!

Hispanic Heritage Festival Program

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AHAM began celebrating the Hispanic Heritage Month in 1998 at the Greer-Jean M. Smith Public Library by showcasing folkloric dresses, traditional food  and artistic displays . Since then, AHAM  has taken its festival to different venues in Greenville county such as Furman University, the Hughes Greenville Library, and more recently, McAlister Square.


The Hispanic Heritage Festival is currently the largest fundraiser for AHAM, as members  bring regional desserts and savory dishes to share. Members also perform artistic presentations from various Latin American countries.

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